Star Metro - New CEO aims to make Bundesliga world's 'most digital league'

NYSE - LSE

RBGPF	-4.22%	60.88	$
CMSC	0.09%	22.35	$
RYCEF	0.29%	10.18	$
RELX	-0.66%	53.2	$
GSK	1.68%	38.07	$
AZN	1.28%	70.47	$
BP	-0.43%	29.065	$
RIO	-0.03%	60.54	$
BTI	0.65%	42.326	$
SCS	-0.92%	9.8	$
NGG	0.52%	72.42	$
VOD	1.99%	9.54	$
CMSD	-0.09%	22.44	$
BCC	-0.35%	95.18	$
JRI	0.08%	12.75	$
BCE	1.05%	21.88	$

New CEO aims to make Bundesliga world's 'most digital league'

TECHNOLOGY 24.05.2022

New CEO aims to make Bundesliga world's 'most digital league' / Photo: Ina FASSBENDER - AFP/File

Donata Hopfen, the new CEO of the German Football League (DFL), has outlined her vision to make the Bundesliga "the most digital football league in the world".

Text size:

She became the first woman to head the DFL in January when Bundesliga games were still mostly played behind closed doors due to high numbers of Covid in Germany.

Hopfen says she has been delighted to see large crowds return over the last few months, such as when 75,000 packed Munich's Allianz Arena last month to see Bayern Munich crowned Bundesliga champions for the tenth straight season.

"When I joined the DFL in January, fans were once again excluded from Bundesliga stadiums, due to Covid regulations," she told AFP.

"This was only five months ago which seems unbelievable when I think of the scenes we have recently witnessed."

Hopfen described Eintracht Frankfurt's run to the Europa League final, where they beat Rangers in Seville urged on by thousands of travelling fans, as the best "advertisement for the Bundesliga".

She comes from a media background and was head of the online version of Germany's top-selling daily Bild earlier in her career.

Speaking at the recent "Sports Innovation 2022" fair in Duesseldorf, Hopfen outlined her future vision for Bundesliga matches.

She wants to use fast 5G Wifi networks in stadiums to offer virtual reality features for fans on smartphones and increase the number of camera angles by using different techniques, including drones.

The DFL are also reportedly testing the possibility of conducting on-field interviews with players using a mini drone during breaks in play.

However, she also reassured fans who want a traditional experience.

"Anyone who simply wants to enjoy 90 minutes of football with beer and a bratwurst will be able to just do that in the future."

J.Campbell--SMC

Featured

Smart driving new front in China car wars despite fatal crash

Intelligent driving features are the new battleground in China's merciless car market, with competition spurring brands to world-leading advances -- but a recent fatal crash has seen the government intervene to put the brakes on runaway enthusiasm.

Shelfie-Tech Ltd. Announces Receipt of Conditional Listing from the Canadian Securities Exchange

TEL AVIV, IL / ACCESS Newswire / April 28, 2025 / Shelfie-Tech Ltd. (the "Company" or "Shelfie"), is pleased to announce that it has received a letter from the Canadian Securities Exchange (the "CSE") confirming conditional approval to list its common shares for trading on the CSE (the "Listing"). The Conditional Approval follows the receipt by Shelfie of a receipt for its (Final) Long Form Prospectus dated April 22, 2025 relating to the securities of Shelfie (the "Prospectus"). A copy of the Prospectus can be found under the Company's profile at www.sedarplus.ca.

Signs Strategic Licensing Agreement

KELOWNA, BC / ACCESS Newswire / April 28, 2025 / TOTAL TELCOM INC. (TSX Venture:TTZ) announced today its wholly owned subsidiary ROM Communications Inc has entered into a strategic agreement to sell the intellectual property of two proprietary heater controllers to a private company for a lump sum of $100,000.00 plus a royalty of $35 for each controller manufactured over the next 15 years.

Germany marks liberation of Bergen-Belsen Nazi camp

Holocaust survivors on Sunday urged the world to keep their memories alive as Germany marked 80 years since the liberation of the Bergen-Belsen Nazi concentration camp.